30th June 2008
Are you a Twitterholic or a Twitter newbie? Are you using Twhirl to update your Twitter tweets? Whether you're just dipping your toes into the water or diving in head first, there's no doubt that Twitter has become the latest darling of the social netwo...
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30th June 2008
Most entrepreneurs and executives really want to become a published author, but few have the time or resources to write their book. Writing a book is a big commitment, and many aspiring authors just can't seem to get started. If you fall into that categ...
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20th June 2008
There's no question about the many benefits of writing a book and becoming a published author. Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. In fact, s...
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20th June 2008
With the proliferation of video sites and social media sites like Facebook and MySpace, more and more of us are making web videos - and that's a good thing. However, an amateur or poorly produced video will not put you or your business in the best light....
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20th June 2008
If you've always wanted to be an author, you're not alone! One recent study indicated that 80% of the population wants to write a book, but only 2% will ever actually do so! Why do so many aspiring writers fail to write their book? Most people don't ha...
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27th February 2008
One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those g...
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26th February 2008
For entrepreneurs, "going local" is an important aspect of your marketing. For many small businesses all marketing is local marketing.
The three keys to community marketing are as follows:
1. Get local: target your marketing efforts down to the nei...
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24th January 2008
Amy Winehouse, the Brit singer who's all the rage, may be the best musical marketing story since Madonna. In case you weren't paying attention to the music scene - or to the tabloids - over the last year or so, Amy Winehouse is the 24-year old pop star (a...
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20th January 2008
It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nasce...
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08th November 2007
Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of "Mega-Networking." From the proliferation of social networking sites like My Space - hugely popular with the teen and twentysomething crowd -...
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05th November 2007
A "squeeze" web page - sometimes called a landing page - is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a w...
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20th October 2007
Celebrity endorsements are big business, with over 20% of all ads today featuring a famous face. The reason is simple: Stars sell. Consumers pay more attention to stars because they are attracted to the familiar. Using a celebrity to advertise your busin...
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19th October 2007
Making a TV commercial for your business may seem a daunting and expensive task. However, with today's easy access to the tools and technology of TV production, producing a TV spot is well within your reach. Just remember: Making a TV ad may be relatively...
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19th October 2007
Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" ...
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